A conscious fashion advisor in your pocket

An app to help you filter out the noise when you’re shopping

  • Find options that align with your sustainability values

  • Discover curated responsible fashion

  • Build your sustainable wardrobe over time

Get early access

Caring about what you wear shouldn’t feel so hard.

Labels and certifications are confusing, claims are hard to trust, and finding better alternatives takes more time than most of us have.

We fall back on what’s familiar, often unsure about what we’re supporting. Not because we don’t care, but because we don’t have a simple and reliable way to help us feel confident about our fashion choices.

Meet Anekho

Anekho exists to cut the overwhelm and make everyday clothing choices clearer and conscious fashion approachable.

We’re building an app that accompanies you through your conscious fashion journey, bringing together trusted insights, impact, and local discovery, so making thoughtful decisions feels like it should, easier.

Read our mission

Filter out the noise when you’re shopping

Anekho is there to help you beyond just finding clothes. It helps you find options that align with your sustainability values.

Scan & understand

Scan or upload an item to see what’s behind it. Our app tells you how confident we feel about each brand’s committed towards sustainability, based on our research of publicly available information. Brands are categorized into four commitment tiers; Leading, Progressing, Emerging and Opaque.

Circularity markers are there to help you see how much support the brand provides beyond purchase.

Discover alternatives

See alternative brands and items. The app can suggest similar items from more committed brands that better match your sustainability values, helping you choose options that feel more aligned.

Your impact, in one place

The app measures your positive impact through the conscious actions you take. This is calculated through participating in challenges, such as taking an item to repair, and swapping clothes instead of buying new.


It’s not about chasing a perfect score. It’s about seeing the real-world impact of small, intentional steps, over time.

Anekho is being built 🛠️ through ongoing research 🔬, early conversations 💬, collaboration with industry experts 🧐 & everyday shoppers 🛍️.

The concept that I do something sustainable, especially in times of fast fashion is really cool and dear to me.

— Research participant

“It’s a beautiful idea and a very much needed product”

— Fashion sustainability expert

“I really like it and I think it's something that's been missing... the challenges really got me hooked.”

— Research participant

Your Questions, Answered

  • Anekho brings together research, publicly available data, and input from industry experts to help make sense of the impact behind what we wear.

    We look at a range of factors — such as materials, transparency, brand commitments, and circular practices — and translate that information into something understandable and useful at the moment of choice.

    This isn’t about declaring anything “good” or “bad.”
    It’s about providing context, showing trade-offs, and helping you decide what matters most to you.

    As brands evolve and information improves, evaluations can change too — because progress isn’t static.

  • Most tools focus on telling you what’s “good” or “bad.” Anekho focuses on you.


    You can set your own values, understand trade-offs, explore alternatives when they make sense, and build awareness over time, all without being overwhelmed.
 It’s a companion, not a rulebook.

  • We’re actively working to avoid that.

    Transparency matters to us. That means being clear about what we know, what we don’t, and where information comes from.
    We’d rather be honest and helpful than overly confident or simplistic.

  • With Anekho, you’ll be able to:

    • Scan items to understand their impact

    • Discover alternative brands or products aligned with your values

    • Build a picture of your wardrobe over time

    • See the impact of your choices — past, present, and future

    All designed to fit into real-world shopping habits.

  • At Anekho we want to be transparent and realistic about cost from the start. We are working on creating a model where part of the app is free and part is paid through a yearly subscription. We need to keep the lights up and want grow independently without depending on affiliate commission while giving our customers the best experience.

    The scanning and discovery, curated shop, local shops, and challenges will be free. We will strive to keep it as fair as possible. 

  • Anekho is currently being built through ongoing research, early conversations, and collaboration with industry experts and everyday shoppers.
    You can join the waitlist to follow the journey and get early access when we’re ready.